jxspyder
06-04-2012, 15:31
UFC fans rejoice. Or groan, dependant on your opinion of EA.
At E3, EA announces that it's EA Sports division has nabbed the exclusive rights to the UFC brand.
EA SPORTS to Produce UFC Videogames Under Licensing Agreement With Zuffa, LLC
REDWOOD CITY, Calif., Jun 04, 2012 (BUSINESS WIRE) -- Electronic Arts announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship (R) (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS(TM) brand.
"We're thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames," said Andrew Wilson, EVP and Head of EA SPORTS. "UFC has become a global powerhouse because they have the world's best fighters, competing in the world's best mixed martial arts events. We share UFC's passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms."
http://www.marketwatch.com/story/ea-sports-to-produce-ufc-videogames-under-licensing-agreement-with-zuffa-llc-2012-06-04
At E3, EA announces that it's EA Sports division has nabbed the exclusive rights to the UFC brand.
EA SPORTS to Produce UFC Videogames Under Licensing Agreement With Zuffa, LLC
REDWOOD CITY, Calif., Jun 04, 2012 (BUSINESS WIRE) -- Electronic Arts announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship (R) (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS(TM) brand.
"We're thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames," said Andrew Wilson, EVP and Head of EA SPORTS. "UFC has become a global powerhouse because they have the world's best fighters, competing in the world's best mixed martial arts events. We share UFC's passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms."
http://www.marketwatch.com/story/ea-sports-to-produce-ufc-videogames-under-licensing-agreement-with-zuffa-llc-2012-06-04