KFC pays college women for ad space on buns

[River_Rat_459]

Double down, gentlemen!

There is a photo showing exactly what they're doing at the link for this story here: http://www.usatoday.com/money/indust...T_N.htm?csp=hf

By Bruce Horovitz, USA TODAY
KFC wants folks to watch its backside.

Or, more precisely, the backsides of female college students it's recruiting to promote its hot new bunless Double Down sandwiches.

Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with "Double Down" in large letters across their rear ends

The promo comes as KFC is in the doldrums domestically. The world's largest chicken chain's U.S. same-store sales fell 7% in the second quarter. Nearly all its growth now is in international expansion.

Last week, the chain confessed that more than six in 10 Americans ages 18 to 25 — the chain's key demographic — couldn't identify who Colonel Sanders was in the KFC logo.

Now, it's turning to cute women parading around campus with "Double Down" emblazoned across their fannies.

The nation's largest women's group doesn't like it one bit. "It's so obnoxious to once again be using women's bodies to sell fundamentally unhealthy products," says Terry O'Neill, president of the National Organization for Women. What's more, she says, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner.

But KFC marketing chief John Cywinski says it's an effective way to catch the attention of young men — KFC's key customers and the biggest fans of Double Down.

As of Tuesday afternoon, KFC had received no complaints about the campaign, KFC spokesman Rick Maynard says. "We've taken a page out of the book of some apparel companies and sororities who have promoted in this way for years," Maynard says.

The program began last week at Spalding University in downtown Louisville. The chain plans to expand it to at least three more campuses. The additional schools and the women there will be picked via a Facebook promotion.

The stunt hasn't reached Colorado State University — and senior public relations major Candace Carlucci hopes it never does. "It may be funny, but it's also inappropriate and degrading," she says. "There must be another way for KFC to get its message out."

Brand guru Jonathan Salem Baskin says there's nothing "inherently wrong" with using women to attract guys, but in this case, "It's irrelevant to the product." KFC would do better, he says, to follow the McDonald's model: "Clean up your stores, fix the menu and please people with the food you make."

One point of confusion, he jokes: "I guess the buns do come with KFC's sandwich."

[MuleTheDestroyer]

2 things here:
1.) 60% of 18-24 year olds cant identify colonel sanders? What kind of world are we living in?
2.) shouldnt they have tiny T-shirts on advertising the "double breast meat" ?

[River_Rat_459]

2 things here:
2.) shouldnt they have tiny T-shirts on advertising the "double breast meat" ?

LMAO!!

[MAKAVELI x28]

2 things here:
1.) 60% of 18-24 year olds cant identify colonel sanders? What kind of world are we living in?
2.) shouldnt they have tiny T-shirts on advertising the "double breast meat" ?

I strongly agree!

But this is no different than what Hooters does. If the girls want to do it to make some cash, who am I to stop them. GET THAT MONEY!!

[saviger]

whats the problem here? the women where paid and weren't forced into doing this....

[toby2533]

Have you tried the double down, not to bad, I'm heading over the campus right now to find some coupons.

[Amiable Horde]

wait... so besides for the incentive to look at buns we get coupons? hell yes

[jxspyder]

Have you tried the double down, not to bad, I'm heading over the campus right now to find some coupons.

I took one bite and just about had a heart attack.

[River_Rat_459]

I had one once. Once.

[David_3033]

Yeah can't say I could ever want to eat another one of those...

[Metalhead Brett]

2 things here:
1.) 60% of 18-24 year olds cant identify colonel sanders? What kind of world are we living in?
2.) shouldnt they have tiny T-shirts on advertising the "double breast meat" ?

1.) = Holy Crap that's ruhtarded! [am I gonna get in trouble for that?]
2.) = Genius! You should be the new ad marketer IMO.

[DaddyDietrich]

so when will the pizza dilivery service gt on the band wagon, but they have to be willing to hire woman first.

[jxspyder]

so when will the pizza dilivery service gt on the band wagon, but they have to be willing to hire woman first.

Don't know what you're talking about, my delivery chick last week could have been making 10x what she picked up in tips on the pole.... And I'd bet she made plenty in tips as it was. God damn.

[toby2533]

Heck if the pizza places empolyed strippers around the bases Thursday field day at Camp Suck NC they would have made a mint. An idea for any of you still in and living around base start a business Pizza delivered by good looking girls you could charge an arm & leg have crap pizza and still make alot of coin.

[ASignorelli]

Pffff I'd do that for $500... In fact for $200!